Get Free Publicity - Learn How To Be Newsworthy

Most entrepreneurs wonder about ways to get free publicity. The answer is simple. Become newsworthy. A unique approach is by sending out a news release based on one or more of the following strategies:

Tie your company to the news, current events or holidays. One example is, should you own a health spa or gym, write a news release about how people can lose those pounds they'll gain during the holidays.

You are able to piggyback with a big national news story, such as the bad economy. If you're a business consultant, you are able to show business peoplethe best way to cut expenses or create clever methods to attract clients or customers.

Do a survey on something which pertains to your expertise in order to get free publicity. Many people love to express their opinions. Offer them the opportunity to express their thoughts and feelings in regards to topic that pertains to what you do.

Sponsor a humorous contest. A sports shoe company once ran a contest for your ugliest couple of sports footwear. You could do something along those lines. If you're who owns an auto repair shop, you may have a contest for getting the ugliest car. A pet store could stage an ugliest pet contest.

Maybe you could build a top 10 (or 5 or 7) list. David Letterman made these lists quite popular. In the event you own a computer repair store you could write a list of the top complaints individuals have about their computers. An ice cream shop could send out a list of their most popular flavors.

Inform us once you reach a milestone. If you have been running a business 10, 25 or Fifty years, send out an announcement. If your company just sold their 10,000th car or gained a big client, brag about it. This can be a very popular way of getting free publicity.

Create some controversy. Are their differing opinions from experts within your industry? Tell the world about them, and what side you stand on.

Do charity work, both to aid the world and also to get free publicity. Do something hands-on to help a nearby charity or non-profit. You may paint a homeless shelter or clean up an area park or volunteer at a senior center.